What did the Tokyo Olympics achieve for the samurai?

According to Japan Serai Public Relations, based on reports published by the Japan Tourism Organization (JNTO), as a result of holding the 2020 Tokyo Olympic and Paralympic Games, 380 million people from 13 countries have become interested in visiting Japan. This organization published the results of the reports after conducting studies.

The Japan Tourism Organization’s strategy was to maximize the potential of the Games, promote travel to various regions of Japan, especially for outdoor activities, and position Japan as an accessible destination with improved infrastructure for people with disabilities or mobility problems.

China, France, the UK and the US identified Japan as priority markets based on interest in the Tokyo Games.

During the 2020 Tokyo Games, an exhibition was held at the Tokyo Media Center to promote regional attractions in cooperation with 32 local governments across the country. The Japan Tourism Organization teamed up with Olympic gold medalist Ashton Eaton to produce a digital ad featuring him experiencing nature, the outdoors and cultural activities in various regions of Japan. The program was shown in 12 countries over several months. More than 70 percent of viewers said the ad inspired them to visit Japan.

Surveys show that 95 percent of business visitors have a positive impression of Japan, and 40 percent said they would choose the country as their next travel destination.